Project Niche
Cryptocurrency
Client
SekiApp
Project Role
Lead Product designer
Redesign Website & Mobile
Project Overview
SEKIAPP, is a Nigerian exchange crypto company powered by freedom and speed. Providing a fast and secure platform to buy, sell, and store digital assets. SEKIAPP, is described as a platform that gives its users the right to financial freedom. Hence, the reason for offering legit services for free, allows users to trade and manage digital assets without any fees or hidden costs
Problem Statement
SekiApp, a cryptocurrency platform, has been experiencing significant user dissatisfaction due to its current design and functionality. The application is crucial for users to trade cryptocurrencies and access their digital assets efficiently. However, the existing design fails to meet user expectations in terms of usability and aesthetics.
Users find it challenging to navigate through the application. Essential features, such as trading and accessing digital assets, are not easily accessible, leading to a frustrating user experience.
The application lacks visual appeal, which not only affects user satisfaction but also undermines the credibility and trustworthiness of the platform.
The current layout and information architecture are not intuitive, making it difficult for users to locate and utilize key functions swiftly.
Design Approach
To redesign SekiApp to be more user-friendly and aesthetically pleasing, ensuring that users can navigate the application effortlessly, trade efficiently, and have instant access to their digital assets.
I adopted a design system pattern which help with Simplifying the user interface and improve navigation to ensure users can access key features with minimal effort.
Revamp the visual design to create a modern, appealing, and professional look that enhances user trust and engagement.
Redesign the information architecture to be more intuitive, allowing users to locate and utilize functions quickly and easily.
Made the trading process more efficient and user-friendly, reducing the steps required to execute trades and minimizing delays.
Ensure that users can access their digital assets promptly and securely, enhancing their overall experience and confidence in the platform.
Design Solutions
To enhance usability, as the product design lead, user research was conducted through interviews and surveys to create detailed personas, develop and test low-fidelity wireframes, and design a clear onboarding process. Adoption of modern design with minimalist approach, ample white space, and cohesive branding, establish a visual hierarchy using typography and color contrasts, and incorporate subtle micro-interactions. To streamline navigation, redesign of the information architecture with an updated sitemap and user flows, simplify menus, and implement powerful search functionality was adopted.
For trading experience optimization, the workflow was simplified, included predefined quick trade options, and provided immediate feedback mechanisms. Finally, to facilitate instant access to digital assets, a comprehensive dashboard design for asset management and implement robust security features and performance optimizations was implemented.
Conclusion
The redesign of SekiApp was a strategic initiative aimed at significantly enhancing the user experience by making the application more user-friendly and aesthetically pleasing. By conducting thorough user research, developing intuitive wireframes and prototypes, and implementing a clear onboarding process. Adopting a modern design trend, establishing a strong visual hierarchy, and incorporating micro-interactions created a visually appealing and engaging interface. Streamlining navigation, simplifying menus, and optimizing search functionality make it easier for users to navigate the app and access its features. Enhancing the trading experience with a streamlined workflow, quick trade options, and immediate feedback mechanisms also makes trading on the platform more efficient and user-friendly. Lastly, This holistic redesign has improved user satisfaction, and positioned SekiApp as a leading cryptocurrency platform overall, the application has achieved remarkable success, generating 95% user engagement since its launch. Additionally, it has significantly contributed to the company's financial growth, resulting in a 50% increase in revenue during this period, coupled with a high conversion rate for the company.
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